Murano’s Online Store Transformation with Shopify
Murano, a lifestyle and accessories brand, wanted a professional e-commerce store that could grow with the business. Clickiris delivered a fully customised Shopify store focused on sales, user experience, and long-term growth.Book a Free ConsultationMurano Offical Store
“Migrating to Shopify was a real need for our brand as part of consolidating all online shopping platforms in the back end. Vincent and his team took the time to understand our business and translated that into a Shopify store that not only looks great but actually drives sales. The process was smooth, the execution was professional, and post-support from Clickiris has been quick and responsive. We finally have an online store that reflects our brand and supports our growth.”
– Yap (Senior Manager)
Project Overview
This Shopify development project for Murano focused on creating a modern, scalable e-commerce store. The goal was to consolidate backend systems, enhance the shopping experience, and support future online growth.
About Murano
Murano is a lifestyle and accessories distributor offering unique, curated products. With a growing audience, Murano needed a modern e-commerce platform that could showcase products beautifully while also handling transactions smoothly and securely.
Our Work for Murano Official Store
- Premium Custom Shopify theme setup with tailored templates for Home, Collection, and Product pages
- Product variant options, size and care guides, and related products for cross-sell
- Conversion-focused UI including clear CTAs, trust badges, and simplified navigation
- Checkout optimisations with integrated payment gateways and shipping profiles
- Basic tax, currency, and location settings configured for target markets
- Analytics and conversion tracking setup (Shopify analytics, GA4)
- Performance, accessibility, and mobile responsiveness improvements
- Lifestyle imagery to strengthen brand credibility
- Homepage and campaign banners designed to highlight key collections
- Image optimisation and alt text for faster load and better SEO
- Copywriting for key pages and microcopy for navigation, CTAs, and checkout
- Blog structure with categories and tags to support content discovery
- SEO-ready article template with headings, schema-friendly excerpts, and internal links
- Editorial guidance and initial posts aligned to brand voice and keywords
Case Study
Challenge
Murano needed to consolidate its fragmented online sales platforms into a single, scalable e-commerce solution. Their existing setup lacked structure, made product management difficult, and did not inspire confidence in customers due to inconsistent visuals and limited optimisation.
Approach
We began with an in-depth discovery process to understand Murano’s brand, customers, and operational challenges. Our focus was on creating a Shopify store that could serve as the central hub for sales while also strengthening brand credibility through visuals and content. We mapped out customer journeys, planned product categories, and aligned technical features with business requirements.
Solution
Clickiris developed a customised Shopify store with tailored product pages, streamlined checkout, and integrated payment and shipping solutions. We produced professional visuals, banners, and refined product descriptions. Blog content was created to boost SEO and support brand storytelling. Multiple sales channels were migrated into Shopify’s back end, simplifying operations and enabling Murano to scale with ease.
Result
The new Shopify store gave Murano a professional and conversion-focused digital presence that truly reflected its brand identity. Customers experienced a streamlined shopping journey with improved checkout and clear product information. Operations became easier to manage as all sales channels were consolidated into a single back end, giving Murano a solid and scalable foundation to support future e-commerce growth.
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