How We Helped Prakaipetch Muay Thai Build a Digital Presence and Grow Memberships
From website development to SEO, Google Ads, and content strategy, Clickiris supported Prakaipetch Muay Thai with a full suite of digital marketing services designed to attract new members, boost trial bookings, and build a strong online community.Book a Free ConsultationPrakaipetch Muay Thai Academy
“Clickiris transformed our website into a professional and user-friendly platform. The new site not only showcases our trainers and programmes but also consistently drives new trial bookings. We now have an online presence that truly reflects the quality of our academy.”
– Sharon (owner)
Project Overview
Prakaipetch Muay Thai Academy is one of Singapore’s leading Muay Thai gyms. They needed a modern digital presence that could reflect their professional training environment, attract new members, and simplify lead generation. Clickiris partnered with them to deliver a complete solution: website development, SEO, local SEO, Google Ads, content strategy, and ongoing digital support.
Our Work for Prakaipetch
- Website Development
- SEO & Local SEO
- Google Ads & Lead Generation
- Content Strategy & Creative
- Ongoing Digital Support
- Built prakaipetch.com.sg to showcase trainers, classes, and facilities.
- Designed a clear and intuitive navigation system that highlighted class schedules, membership options, and academy values while guiding visitors naturally towards trial sign-ups.
- Integrated WhatsApp and enquiry forms for seamless lead capture.
- Delivered a mobile responsive, SEO-friendly build with fast load speed.
- Added high-quality visuals of training, facilities, and community to reflect energy and authenticity.
- Developed campaign-specific landing pages for trials, promotions, and memberships.
- Created a backend system that allowed the PKP team to easily update programmes and trainer profiles without technical bottlenecks.
- Optimised the site with targeted keywords like “Muay Thai Singapore” to capture search intent.
- Structured content around classes, trainers, and FAQs to form SEO content clusters.
- Set up and managed Google Business Profile for better Maps visibility.
- Guided review collection and reputation management to improve local rankings.
- Published SEO blogs to educate readers and drive organic traffic.
- Launched Google Ads campaigns targeting trial class bookings.
- Implemented conversion tracking to optimise cost per lead.
- Designed ads aligned with dedicated landing pages for higher conversion.
- Refined targeting to reach fitness-focused adults in Singapore.
- Created website copy and blog content tailored to fitness audiences.
- Directed creative photography and video sessions highlighting training, gym culture, and community spirit.
- Designed seasonal promotions and membership campaign creatives.
- Supported social media with content calendars and light engagement to maintain brand activity.
- Provided monthly reports covering SEO growth, Ads performance, and lead flow.
- Continuously tested and refined landing pages and lead funnels.
- Advised on seasonal membership campaigns and event promotions.
- Offered ongoing consultancy as a marketing partner, not just a vendor.
Case Study
Challenge
Prakaipetch needed a professional website that could reflect their training standards and generate trial class enquiries. Their old site lacked credibility, structure, and was not optimised for conversions.
Approach
We began with a discovery process to understand their goals and mapped user journeys using prototypes. Key focus areas included showcasing trainers, explaining programmes, and creating clear enquiry CTAs.
Solution
The new prakaipetch.com.sg combined strong design, SEO-optimised content, and lead capture tools. Together with Ads and content campaigns, it became the hub of their digital marketing.
Result
The academy achieved steady growth in trial bookings, stronger local SEO rankings, and a credible brand presence. Membership grew consistently, supported by data-driven marketing and ongoing optimisation.
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