Kinderland Cambodia Meta Ads Project
See how Clickiris delivered a 10-week Meta campaign for Kinderland Cambodia, generating over 1,100 conversations and a strong pool of leads.Book a Free ConsultationTG International School
Kinderland Cambodia
“Clickiris provided clear strategy, strong creative, and responsive support throughout our campaign. Their Meta Ads framework gave us a consistent flow of parent conversations, and the guidance helped our team manage leads with confidence.”
– Junyong (Managing Director)
Project Overview
This project was designed to help Kinderland Cambodia secure enrolments ahead of their August 2025 intake by building a structured Meta Ads campaign. With a modest budget and a short 10-week window, the goal was to generate predictable enquiries, establish a repeatable lead flow, and equip the internal team with clear SOPs to manage leads efficiently. The approach combined awareness, consideration, and conversion campaigns to balance visibility with action, supported by fast response protocols and reporting systems.
Who is Kinderland Cambodia?
Kinderland Cambodia is part of TG International School, located in Phnom Penh’s Toul Kork district. The preschool provides a trilingual foundation (English, Chinese, and Khmer) for children aged 3 to 6. Its structured play‑based curriculum prepares children for early literacy and numeracy while nurturing confidence and social skills. Families value the safe environment, caring teachers, and strong sense of community. Beyond preschool, Kinderland offers continual progression into primary, secondary, and higher levels of education, giving parents a trusted pathway for their child’s learning journey.
Our Work for Kinderland Cambodia
We designed a structured 10-week campaign that followed a clear funnel: awareness, consideration, and conversion. The pacing plan ensured a strong push toward conversions from Week 3 while maintaining consistent brand presence throughout. This planning allowed the school to balance reach with cost efficiency and ensured there were no gaps in visibility across the campaign window.
We produced a set of carousel ads, static visuals, and story variations that reflected real classroom warmth and the promise of learning outcomes. Each asset was created to match its funnel stage – from broad awareness copy that introduced Kinderland’s caring environment, to mid-funnel posts highlighting curriculum and parent trust, and conversion ads with direct calls to book tours. This ensured messaging always matched the audience’s readiness to act.
Execution was tightly managed through Meta’s Advantage+ placements, supported by geo radius targeting around Toul Kork. We monitored campaign health daily, checking spend, learning phase progress, and inbox performance. Weekly optimisation sessions allowed us to reallocate 10–20% of budgets toward best-performing ads, refine geography when needed, and protect against ad fatigue.
A robust system was created for managing enquiries. This included pre-approved inbox scripts, qualification questions on child age and start dates, and a step-by-step booking flow. All leads were captured in Meta Leads Management and tagged by source and date. Follow-up reminders at +1 and +3 days kept conversations active. While Messenger was the campaign’s main entry point, Telegram was used internally by the Kinderland team for coordination and scheduling.
Case Study
Challenge
Kinderland Cambodia needed predictable enquiry volume ahead of the August 2025 intake. Past campaigns were sporadic, with uneven creative and no structured SOP for handling leads. The school required a repeatable system that could generate consistent leads and be executed reliably by junior staff.
Approach
We designed a full-funnel Meta Ads strategy that moved parents from awareness to conversion:
Awareness campaigns built brand visibility among Phnom Penh parents.
Consideration campaigns highlighted curriculum snapshots and parent testimonials.
Lead generation campaigns drove Messenger conversations, with Telegram used internally by Kinderland for coordination.
To make this sustainable, we paired the campaigns with SOPs for daily checks, weekly optimisation, and structured lead handling. Response time targets were set at under 10 minutes.
Solution
Execution covered creative, ad operations, lead management, and reporting. Campaign calendars were paced to shift focus toward conversions from Week 3 onwards. Creatives included carousel sets, static ads, and story variations that showcased warmth, curriculum quality, and convenience. Ad operations used Advantage+ placements, geo targeting, and pacing controls to sustain results. Leads were handled using inbox scripts, qualification flows, booking procedures, and CRM tagging, with follow-ups at +1 and +3 days. Messenger served as the main entry point, while Telegram supported Kinderland’s internal team. Reporting closed the loop with daily snapshots, weekly summaries, and a final wrap-up.
Result
The campaign reached nearly 2 million parents in Phnom Penh and generated over 1,000 new conversations, building a strong pool of qualified leads. Engagement quality was positive, with the majority of parents moving beyond the first message. Cost per lead stayed efficient for the preschool sector, and overall the campaign provided Kinderland with a predictable enquiry flow and a framework for future intakes.
Stats Bar (rounded figures):
Reach: ~1.9M parents
Impressions: ~4M
Conversations Started: 1,000+
New Leads Captured: ~950
Key Learnings
Running an awareness phase before lead generation created familiarity and trust, which made parents more responsive and reduced the overall messaging cost.
Replying to enquiries within 10 minutes consistently improved the likelihood of parents booking a tour, showing the importance of real-time engagement.
District-level geo targeting allowed us to focus budgets on high-quality neighbourhoods, giving Kinderland better cost control and stronger lead quality.
Story-first creatives with a clear “Chat now” CTA stood out in feeds and drove a higher volume of conversations compared to static ads alone.
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